medium rebrand again!!!
the online publishing platform, medium was created by twitter co-founder evan williams in 2012. medium is a host amateur and professional people's publications and blogs.
they rebranded in 2015 with a more flexible interchangeable identity, with the idea of the “overlapping strains of a conversation”. the identity worked well and gave the site a fresh and creative look.
however, medium has done it again. the third logo in three years. the new identity resembles their original identity, but with a less bold serif typeface.
the new mark looks more like a traditional publishers identity. i really liked their original 'm'. even their second change gave a strong identity system. i feel like their 2017 identity takes them a few steps back to where they started.
if they are going for a more timeless look then this maybe a better option. although i personally will miss the creativity and freshness of the bright green identity system.
what do you think of the new 2017 medium logo? comment below. thanks for reading.
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