the online publishing platform, medium was created by twitter co-founder evan williams in 2012. medium is a host amateur and professional people's publications and blogs.
they rebranded in 2015 with a more flexible interchangeable identity, with the idea of the “overlapping strains of a conversation”. the identity worked well and gave the site a fresh and creative look.
however, medium has done it again. the third logo in three years. the new identity resembles their original identity, but with a less bold serif typeface.
the new mark looks more like a traditional publishers identity. i really liked their original 'm'. even their second change gave a strong identity system. i feel like their 2017 identity takes them a few steps back to where they started.
if they are going for a more timeless look then this maybe a better option. although i personally will miss the creativity and freshness of the bright green identity system.
what do you think of the new 2017 medium logo? comment below. thanks for reading.
scroll down for extra content and information.