The idea: To transform the EasyJet brand using clear illustrations, an energetic pattern and a wash of orange tones. A new identity gives EasyJet a smart look. Using a swallow shaped ‘e’ as the icon of the company, representing the new vision. Along with the Bold type it showes stability and strength. The rebrand hopes to move EasyJet away from any negative connotation into a pleasant, swift and enjoyable flying experience.