Liberal Democrats Identity
The Lib Dems are a political party in the UK that stand or equality, fair economy, human rights and justice. This is a prospect project that I took on. I felt that the current Liberal Democrats logo was outdated and didn't feel strong enough. So I solved the problem by designing a brand new bird based on the shape of a dove. Symbolising peace and equality. Placed in the traditional Lib Dems yellow diamond this creates a striking and bold identity.