Carling 2017 Rebrand
Carling today announced their 2017 rebrand, having only rebranded last in 2011. Together with BrandOpus they created a more simplistic approach to their packaging and logotype.
They set out to create a striking and more consistent brand design. They have defiantly nailed the consistency. I really like the new look. Consistent products under one brand always look better. The new logotype is also pretty sweet. However, I feel that that nod to their old brand name 'black label', makes the text and logo look too top heavy.
That would be my only fault. I like the packaging with the black angled third, holding down and securing the look. Overall I really like it and am happy that it is going out there from March 2017.